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About Us

At Atlas Sweets, we believe in creating more than just food—we create experiences that connect you to the rich heritage of Morocco. Founded with a deep passion for Moroccan culture and traditions, Atlas Sweets brings you Sellou, a timeless delicacy cherished across generations.

Our journey began with a simple idea: to share the authentic flavors of Morocco with the world. Growing up in Morocco, we witnessed the love and care that goes into preparing Sellou—a unique blend of roasted almonds, sesame seeds, and aromatic spices, crafted to nourish both the body and soul. This traditional recipe, often made during special occasions, is now lovingly recreated in the heart of New York, where it’s handcrafted with the same devotion to quality and authenticity.

Homemade in New York, Inspired by Morocco
At Atlas Sweets, every batch of Sellou is prepared with care in our New York kitchen, combining authentic Moroccan ingredients with a modern, health-conscious twist. From using natural, plant-based ingredients to offering gluten-free options, we ensure that every bite reflects the perfect harmony of tradition and wellness.

Whether you’re savoring Sellou as a nostalgic treat, a quick energy boost, or a thoughtful gift, we invite you to join us in celebrating the flavors and stories that make Moroccan cuisine so special.

Welcome to the Atlas Sweets family, where every pouch tells a story, and every bite takes you on a journey.

What Our Customers Are Saying

What A Soothing Skin Care Treatment !

“This B5 Gel Treatment with Hyaluronic Acid and Antioxidant Vitamin B5 is a soothing skin care treatment that hydrates the skin without causing oiliness.”

Ryan S. / Design Director

Awesome Product

"The formula is a thick serum that sinks into the skin very quickly. There is virtually no drying-down time needed. I use this as my moisturizer, and it helps to plump and smooth my skin. It does not pill up or cause my foundation to look different.”

Rosalin C. / Manager

What A Soothing Skin Care Treatment !

“This B5 Gel Treatment with Hyaluronic Acid and Antioxidant Vitamin B5 is a soothing skin care treatment that hydrates the skin without causing oiliness.”

Ryan S. / Design Director